With brand difference to homogeneity, furniture export enterprises aim at domestic

  in 2007, China's furniture products continue to maintain the momentum of development, import and export trade for the first time to break through the $20 billion mark, to create a new record, and achieved brilliant achievements, China has become the world's furniture production country. With the income of Chinese residents increased, the area of housing construction accelerated growth, hotel and office building construction area expanded rapidly, and the people of the furniture brand awareness increasing, domestic furniture demand is entering a new stage.



            latest data show that in the first half of 2007, domestic furniture consumption increased by 43.4%, an increase of 22.6 percentage points over the same period last year. Industry experts said that at present, China's per capita furniture consumption is less than 100 yuan, far below the world average of 200 US dollars, wood flooring consumption level is lower. With the continuous development of our national economy and the development of the real estate industry gold (188,4.34,2.37%, bar) period, is expected to average compound growth over the next ten years China's furniture consumption rate reached more than 10%, some export-oriented enterprises have also begun to pay attention to the construction of the domestic market.



The rapid development of China's furniture industry has come from the rapid expansion of the domestic market and the international market. Chinese furniture industry has gone through the change of traditional role. It has entered the new period of enterprise brand management and development from the simple processing factory to focus on industrial cluster advantages. In the domestic market, the disposable income of the people is increasing, which makes China have a huge potential market and the real market.



In the past 5 years, the total sales of Chinese houses have been increasing at a rate of 15% to 28%. In a questionnaire survey, 3/4 thought they would update their furniture after relocating their new homes. In a remarkable feature of Chinese is broad geographical, population, cultural differences, people's income is not balanced, transportation restrictions, and many other factors have led to Chinese market is not a single market. The market complex, and difficult to be together. As China's consumer income increases, the domestic market will attract more and more domestic and international investors, while facing more brutal competition. Domestic economy after several years of development, the growth of high-income groups home should not be overlooked, home market is still promising.